pure water

An article today shows how easily water can become seriously contaminated by a single business; in this case a dry cleaners. This case, which most likely resulted from inadvertent leakage, released naphthalene, benzene, perchloroethylene, trichloroethene and dichloroethene into the groundwater. At least one of these chemicals has been found in levels 460 times higher than …

Seth Godin, the marketing guru, made an interesting point the other day on his blog that there is no such thing as a corporate conscience. People have a conscience, not companies. The corporate conscience is just the conscience of the people that work there. The people make the company. Our people make us, and this …

It may seem that we are pretty hard on the EPA sometimes, but it’s just a difference of perspective. The difference is this; we think about water purity in terms of getting virtually everything out of the water. The EPA and municipal water companies never even consider this, because it’s not possible to do on …

With the “flattening” of the world it sometimes seems that business is more and more about getting a sale at any cost. It seems to be about how many transactions you can make of ever cheaper stuff that doesn’t last more than a couple years. Many businesses don’t seem to have a soul anymore. We …